GHOST Energy has taken over. It is safe to say now that it has become a household name. In an ever-growing energy drink market, GHOST, along with other new brands such as Bang and PRIME, has found a place to thrive as a company. With its bombastic flavours, collaborations, and sheer coolness, this energiser seems to be here to stay. As a brand dedicated to fitness, sports, and overall healthy living, they pride themselves on being pioneers of the new wave of functional energy drinks. The influx of energy drinks featuring functional ingredients and a vast collection of flavours differs greatly from the monotone voice of companies such as Red Bull. In this article, we will be exploring what makes GHOST Energy drinks so cool and what it means for the future of energy drinks.
GHOST Energy for Everybody
When GHOST first launched, Dan Lourenco and Ryan Hughes wanted to become the ‘first lifestyle sports nutrition brand’. Their products are for everyone. From gamers and fitness enthusiasts to shift workers and students. Their fitness products are marketed for anyone that wants to lead a healthier lifestyle. To them, no matter the specific fitness or physique goal, the science is generally the same.
With their success with energy drinks, you might be surprised to know that GHOST was not always selling the hottest energy drink in the market. Instead, this company started offering only pre-workout and amino acids. Yes, not even protein powder. The brand which prides itself on its authenticity, found some challenges in distributing its products to retailers. Most simply didn’t trust this new product. But with more and more resilience, they began to get the ball rolling. After adding more products such as protein powders and gamer mixes, it was inevitable for GHOST to grow its brand. Demand for flavoured aminoacid powders surged and the public loved it. Now they currently offer several sports nutrition products, including the famous Ghost energy drink.
Shifting into Energy Drinks
2020 was a bad year for many, but it became a great year for GHOST. After some analysis, a beverage company called Anheuser-Busch InBev discovered that GHOST products were being bought along with energy drinks. So, they decided to approach Dan and Ryan to create a brand-new product. This one call changed the course of the company forever. Linking their brand with a beverage powerhouse like AB-In Bev meant that they would have access to more opportunities. By 2021, the new GHOST Energy drinks hit the stores. Launching in convenience and small grocery stores, the energy grew quickly.
In fact, by 2022, GHOST energy drinks were regulars nationally at almost every major chain, including Kroger, 7-Eleven, and Publix. A secret to their success is their unwavering commitment to transparency. As a full-disclosure energy drink, this means every active ingredient in each sip is clearly detailed in the nutrition facts panel. GHOST is a great company for its customers and
“GHOST ENERGY is the fully transparent, fully loaded, feel-good energy drink with no sugar or artificial colours”
Sour Patch Kids, FAZE, and the GHOST Energy Community
Candy Collaborations
GHOST Energy owes much of its irresistible charm to the captivating flavour collaborations that have won over consumers’ hearts. Leading the charge are fan favourites like Sour Patch Kids: Blue Raspberry and Orange Cream, which have not only excelled in retail but also become a hit at events and on-premises locations. But the excitement doesn’t stop there! GHOST Energy keeps the innovation flowing with a continuous stream of thrilling collaboration flavours, including Warheads Sour Green Apple, Warheads Sour Watermelon, and Swedish Fish.
Gaming Collaborations
Their latest partnership with the esteemed gaming organization, FAZE CLAN, gave birth to the GHOST x FAZE CLAN FAZE POP beverage, an absolute delight for gamers and enthusiasts alike. This multi-year deal signed in 2022 further solidified GHOST’s position as a major player in the beverage industry. The FAZE POP was lovingly crafted with a nostalgic twist, drawing inspiration from classic Popsicle flavours, boasting raspberry and citrus notes that will take you on a delightful trip down memory lane.
Teenage Mutant Ninja Turtle line and more
GHOST Energy’s strategic alliances with candy and snacks giants, such as Oreo, Sour Patch Kids, Warheads, and Bubblicious, have paved the way for the creation of unique and enticing products. Their Teenage Mutant Ninja Turtle line, featuring the 1990s-inspired “ooze” flavour, is a testament to their innovative approach. Not one to overlook emerging trends, GHOST ENERGY recognized the growing influence of esports and teamed up with FazeClan to promote their specially crafted Ghost Gamer formula, catering to the needs of passionate gamers. This strategic move has unlocked new avenues for GHOST Energy to flourish in the market, solidifying its position as a brand in tune with the pulse of the times.
The game-changing association with Anheuser-Busch InBev has opened up a world of possibilities for GHOST Energy, providing access to abundant resources and opportunities. This alliance has empowered them to expand their horizons, captivate consumers worldwide, and continuously innovate. So, what are you waiting for? Treat yourself to the electrifying experience of GHOST Energy drinks and other fantastic American beverages at American Food Mart! Embrace the refreshing flavour of our range of energy drinks. Cheers to good times and great drinks! 🥤🇺🇸
